Here we can see how Savant Yoga has utilized blank space to invoke a feeling of calmness. You want to make sure people can read your logo from a distance, or when it’s really small – keeping it “clean” (designer speak for “lots of blank space”) will achieve this. Use empty space to keep your logo design cleanĬoco Chanel once said, “Before you leave the house, look in the mirror and take one thing off”. ![]() So instead of a circle, I used a taco graphic. I love the ‘bite’ design on the Frost Bites logo, but we sell delicious Mexican food – not ice cream! Video Walk Through: How to personalize this logo This is really easily achieved by overlapping two circles that are the same color as the background. Visual puns are a designer’s best friend too – here Frost Bites have created a quirky ‘bite’ to show that they are a food company. Remember the brand vibe we talked about earlier? The use of the plane and the sun here makes me feel excited and reminds me of warm sunny holidays. A picture paints a thousand wordsĪ logo is a visual representation of your brand, so why tell people what you do if you could just show them? Use simple icons to communicate who you are. Ready to get started? Check out our top 10 logo design tips and tricks below: 1.
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